A booming industry on Standing Rock Indian Reservation is positioned to get even bigger. The unique landscape and rich history of the reservation that straddles the North and South Dakota border pulls tourists from across the world. No, the tribe hopes a laborius seven-year process to have a reservation highway named a scenic by-way will boost tourism even more - there are less than 200 scenic by-ways nationwide. SDPB's Johanna Sailor spoke with the tribe's tourism directior Ladonna Brave Bull Allard to find out what makes Highway 1806 that runs through Standing Rock so special.