Who We Are

Always Curious
Always Public
Always There

South Dakota Public Broadcasting (SDPB) exists to inform, inspire, and connect the people of South Dakota through high-quality, diverse programming and services that foster education, culture, civic engagement, and public safety. As a public media network, SDPB’s mission is rooted in serving the unique needs of South Dakotans, from the largest cities to the most rural communities.

Education and Lifelong Learning

SDPB plays a critical role in education, offering resources that support students, teachers, and lifelong learners. Through partnerships with schools and organizations, SDPB provides access to curriculum-aligned content, educational programming, professional development, and online resources that enhance learning opportunities. Programs like PBS Kids and educational documentaries are essential tools for young learners, while professional development resources for educators contribute to the advancement of teaching practices across the state. SDPB also delivers content that promotes literacy, STEM education, and civic understanding, ensuring that education remains accessible to all, regardless of geographic location or socioeconomic status.

Local News and Civic Engagement

A cornerstone of SDPB’s mission is to keep South Dakotans informed with trusted, fact-based journalism. SDPB’s news team covers local, regional, and national stories with a focus on issues that matter to South Dakotans, from government and politics to agriculture, healthcare, and Native American affairs. By providing in-depth reporting and analysis, SDPB empowers citizens to make informed decisions and engage in their communities. Public affairs programs, town halls, and debates further enhance civic participation, fostering a well-informed and active electorate.

Cultural Preservation and Storytelling

SDPB is committed to preserving and sharing South Dakota’s rich cultural heritage. Through original programming, documentaries, and storytelling initiatives, SDPB highlights the state’s history, arts, and diverse communities. Programs that showcase local musicians, artists, and writers celebrate creativity and ensure that South Dakota’s cultural legacy is accessible to all. SDPB also plays a critical role in amplifying the voices of Native American communities, sharing their stories and traditions with respect and authenticity.

High School Sports and Fine Arts broadcasts

In conjunction with the SDHSAA, SDPB’s high school sports championships and All-State Fine Arts programming celebrate South Dakota’s young athletes and artists by broadcasting statewide competitions and performances. These events showcase student excellence, foster community pride, and provide exposure for participants. Through comprehensive coverage, SDPB ensures that every South Dakotan can experience and support the achievements of the state’s talented youth.

Public Safety and Emergency Services

As a vital part of South Dakota’s emergency communication infrastructure, SDPB provides lifesaving information during natural disasters, severe weather, and other emergencies. The network’s ability to broadcast emergency alerts and updates ensures that even the most remote communities receive critical information in real time. This service is essential in a state where extreme weather can pose significant risks to public safety.

Accessibility and Inclusivity

SDPB’s mission extends to ensuring that its content is accessible to all South Dakotans, regardless of location or technological barriers. By leveraging multiple platforms, including television, radio, and digital media, SDPB reaches diverse audiences across the state. This commitment to inclusivity ensures that rural and underserved populations have access to the same high-quality programming as urban areas.

Community Connection and Engagement

Beyond broadcasting, SDPB fosters community connections through events, outreach programs, and partnerships with local organizations. These initiatives create opportunities for South Dakotans to engage with one another, share their stories, and celebrate the state’s shared values.

In fulfilling its mission, SDPB not only informs and educates but also strengthens the social fabric of South Dakota, fostering a sense of unity and pride. By serving as a trusted resource for information, education, culture, and safety, SDPB continues to enrich the lives of all South Dakotans.

SDPB Always