The Red Cloud Indian Art Show is the largest and longest running Native American art show of its kind in the country, and only a few held on an Indian reservation hundreds of miles from urban area. Since 1969, the Red Cloud Reservation Indian Art Show has attracted hundreds of thousands of visitors to The Heritage Center and the Pine Ridge Indian Reservation to view impressive works of art from seasoned Native American professionals and young Lakota artists just beginning their artistic career. The annual show runs for ten weeks over the summer. The juried exhibition, which typically showcases 175 submissions in categories as varied as painting and photography to beadwork and quillwork, features the work of more than 50 Native artists each year. Over $7,000 in prizes are awarded in 24 different categories. The show is free and open to the public seven days a week, with free daily tours offered offered of not just the Heritage Center, but Red Cloud Indian School's historic grounds.