The latest Emerging Artist exhibition at the Dahl Arts Center in Rapid City features black and white photos by Alex Eichler exploring tattoo culture. His photographs don’t focus on tattoo designs, but the many types of people who wear body art. The exhibit, “Don’t Judge a Book By Its Cover,” runs through August 22nd. A public reception is on Monday. Eichler is a recent graduate of Black Hills State University in Spearfish. He joined Dakota Midday and discussed how he hopes his photographs will help dispel negative perceptions of people with tattoos.