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Dakota Midday: 2015 Super Bowl Ads

Budweiser

Sunday's Super Bowl was an exciting match-up that saw the New England Patriots defeating the Seattle Seahawks in the final minutes. The ads, on the other hand, were more somber and emotional with a particular focus on dads. One of the top audience favorites was a Budweiser spot that showed a lost puppy rescued by Clydesdale horses. Brandon Nutting, assistant professor of Media and Journalism at the University of South Dakota, joined Dakota Midday and discussed  the Super Bowl XLIX  ads.

Karl was born to northeastern South Dakota crouton farmers, but was orphaned as a toddler during the Great Salad War (1966-67). Rescued by a flock of chickadees, he grew up in the woodlands of Sica Hollow. Legends of a bird boy living in the trees attracted the interest of renowned ornithologist and amateur bandoneon repairman Dr. Vogel Gehrke. With a handful of suet, Dr. Gehrke coaxed the timid boy down from the trees. He adopted him, named him Karl and taught him not to molt on the carpet. Dr. Gehrke’s book, The Bird Boy of Sica Hollow, was a best seller and Karl became a minor celebrity and teen idol. He appeared as a guest star on numerous television programs, most notably an awkward role on The Love Boat as the boyfriend of Captain Stubing’s daughter, Vicki. After critics panned his 1980 album, Bird Boy Does Disco, Karl retreated from public life and returned to Sica Hollow. Living in an isolated tree house, Karl achieved a reputation as a mystic. Pilgrims and seekers from around the world came to ask him about the meaning of life and for vinaigrette recipes. Growing tired of answering questions, he climbed down from his tree, shaved his massive white beard and took a job as the host of SDPB Radio’s Dakota Midday where he could ask the questions instead. After three years in that position, he ran out of questions and became host of Jazz Nightly instead. Karl makes his home in Vermillion with his charming wife Kari and three delightful children, Kodey, Kasey and Spatula. His hobbies include reciting the alphabet, combing his hair and doing volunteer work with delinquent songbirds.
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