This interview originally aired on "In the Moment" on SDPB Radio.
South Dakota's tourism department makes its case to Super Bowl fans in a 30 second ad. The commercial features the band behind the one-hit wonder "Absolutely (Story of a Girl)" sharing the story of a state.
Watch Travel South Dakota's full ad.
Lori Costello, assistant professor at the University of South Dakota, recaps the state's ad and all of her favorites this year.
Plus, we talk about the pros and cons of buying one of the most expensive ad spaces on TV.
