© 2025 SDPB Radio
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Using Rational Economics To Simplify The Search For Romance

Follow @Nate_WekSDPB

What can online matchmaking sites teach us about the marketplace? When an economist turned to the Internet to find a date, he found that searching for a life partner isn’t much different from other kinds of shopping. Economics correspondent Paul Solman with PBS NewsHour reports.

Nate Wek is currently the sports content producer and sports and rec beat reporter for South Dakota Public Broadcasting. He is a graduate of South Dakota State University with a Bachelor of Science degree in Journalism Broadcasting and a minor in Leadership. From 2010-2013 Nate was the Director of Gameday Media for the Sioux Falls Storm (Indoor Football League) football team. He also spent 2012 and 2013 as the News and Sports Director of KSDJ Radio in Brookings, SD. Nate, his wife Sarah, and three sons, Braxan, Jordy, and Anders live in Canton, SD.