Dakota Midday: Geno Church At OTA: Black Hills

Author Geno Church, creative director of Brains on Fire, speaks at OTA: Black Hills this Friday. He joins Dakota Midday to talk about authentic conversation, how a brand can spark conversation, and how to focus on people so people can tell the story of your business. Church's most recent book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, was released in 2013.