Former USA Today editor Peter S. Prichard receives the 2014 Al Neuharth Award for Excellence in Media at USD today. The award honors lifetime achievement in the media.
Prichard was editor-in-chief of USA Today from 1988 to 1995. He also served as president of the Freedom Forum and the Newseum Institute, an interactive news museum in Washington, DC. Prichard is also the author of The Making of McPaper: The Inside Story of USA Today.
Today's presentation is the first Neuharth Award event at USD since the 2013 death of Al Neuharth, founder of USA Today, the Newseum and the Freedom Forum.
Peter Prichard joined Dakota Midday and discussed the history of USA Today and the challenges facing news organizations in the digital world.