Hy-Vee customers can soon shop for groceries and have them delivered to their home- all within a few clicks of a mouse. Later this month Hy-Vee stores across the state are rolling out the ‘Aisles Online' program.
Customers can soon go online, select groceries, and have a personal shopper package items for up-pick or home delivery. Nic Hoch is the Manager Store Operations Director for Hy-Vee in Sioux Falls. He says the program is the first of its kind in the Midwest.
“It’s a program that really is getting ahead of the amazons of the world. Amazon charges $299 just to be eligible for their Amazon fresh program. We have very small fees, $2.95 for pickup or $4.95 for delivery but those fees are waved if the order is over $100, so it’s really economical,” says Hoch.
Hock says in neighbor states with Hy-Vee locations, it’s not the elderly using Aisles Online.
“When the program was first rolled out I think there was an assumption that it would be used by an older clientele since it would be easier for them not to come out of the house. But right now we’re kind of seeing it targeted more towards younger families who just don’t have a lot of time, whether its they’re working longer hours, or getting their kids to events. So it’s something they can do easily at home and its one less thing where they don't have to spend an hour in the grocery store with the kids,” says Hoch.
Home deliveries for groceries are based on zip code. Hy-Vee in Sioux Falls is rolling out the program the 28th with other stores in the state soon following.