The Black Hills Stock Show and Rodeo draws thousands of visitors to the region. One cowboy is using his bareback bronco rides to raise awareness about the dangers of tobacco use. Professional rodeo cowboy Cody Kiser is exclusively sponsored by the Oral Cancer Foundation, a small, nonprofit with a simple message for rodeo fans ... Be Smart, Don't Start.
Dakota Midday host Lori Walsh talks with Cody Kiser and Brian Hill, founder and executive director of the Oral Cancer Foundation. Hill is also a 15-year survivor of Stage IV oral cancer.
