South Dakota Department of Tourism

"I believe that it is an act of sovereignty for a tribe to take control of their cultural history by telling their own story. And what better way to do that than tourism with people from your local community to even internationally?"

Hundreds of thousands of tourists every year frequent sites tied to South Dakota's pioneer and Wild West history, and cemeteries are among the historic sites that bring the past to life for those visitors.

The Tourism Advertising Promotion grant program provides $163,110 across the state to bolster marketing efforts in the tourism industry.

South Dakota tourism officials say the industry continues to rebound after the pandemic.

We analyze what made Travel South Dakota's Super Bowl ad effective. And we hear the song that's been stuck in Lori Walsh's head all day.

South Dakota tourism officials say the industry is breaking visitation and spending records again.

A South Dakota ranch with some historical roots offers a unique view of Badlands National Park.

Travel South Dakota has announced 23 "Rooster Rush" grant opportunities for communities across the state. Eligible communities will receive promotional materials for pheasant hunting.

A new public access hunting program offers landowners more money to enroll their acreage into public access land. The program aims to open 10,000 acres a year for public hunting access.

At the request of Gov. Kristi Noem, the South Dakota Department of Tourism is again seeking a permit for a firework show at the Mount Rushmore Memorial in 2024.