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South Dakota Secretary Jim Hagen calls families with kids in the home the industry’s “bread and butter.” That opens the door for destinations with educational programs to attract a key audience.
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Tourism is South Dakota's second largest industry. The largest tourist event is the Sturgis Motorcycle Rally, which attracts hundreds of thousands of visitors in early August. This episode examines the wide-ranging impact of the annual rally.
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The South Dakota Department of Tourism is looking to attract younger bikers to the annual Sturgis Motorcycle Rally.
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South Dakota Focus host Jackie Hendry talks about her trip to the 84th Sturgis Motorcycle Rally.
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SD Focus host Jackie Hendry joins "In the Moment" to preview the new season of South Dakota Focus. The 2024 season will feature tourism across the state.
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NewsSD Focus host Jackie Hendry and producer Krystal Schoenbauer will host a discussion on tourism Wednesday, May 15th at Lost Cabin Beer Co. - Hill City Beer Garden