Wall Drug

Despite being part of a booming tourist attraction, Wall Drug’s pharmacy faces challenges common to independent rural pharmacies.

Step into the studio of Barr's Signs of Philip, South Dakota and see how the famous Wall Drug signs are made and restored.

A chance meeting with a salesman in Watertown led Ted and Dorothy Hustead on a drive across South Dakota to investigate an opportunity in a tiny town called Wall.

While many bookworms spend their time cocooned in public libraries and bookstores searching for the next great story, George Hall had only to walk through…

Small towns don't have hand-painted sign studios any more. Except Philip, SD, where Barr's Sign Studio cranks out some of the most iconic signs in the country for that most coveted

You've seen the signs, now hear the story. On Images of the Past, Wayne Panenen shares the "storybook business model" of Wall Drug and how a family…

How a struggling small-town pharmacy became world famous.

Over the next year, South Dakota Public Broadcasting is rediscovering our identity and heritage through the faces, places, ideas and traditions that make…